Web 2.0 Presentation - Wayne MacPhailThe IMM-ers are well into the second term and are enjoying a new set of practical and hands-on challenges. It’s always refreshing to learn a bit of theory and participate in discussions based on what is currently occurring in the technological world. Last Thursday in Multimedia Pioneering, Wayne MacPhail joined our class and presented a thorough description of the
Web 2.0 movement. He concentrated fully on the societal point of view, bringing a human interactive side to our technical practices.
Wayne explained
Web 2.0 as a marketing term for a suit of websites that encourage community, content creation and collaboration, most often between total strangers. Aesthetically, these websites combine simple design elements such as centered orientation, limited use of 3D effects, soft neutral background colours, a few “cute” icons, plenty of white space and large text. For example, the blog spot –
Vox.com applies these ‘fresh’ designs, perhaps with the intention of offering a friendly and simple way for people to create and share information without unnecessary distractions or complicated web elements.
Apart from design, Wayne talked more about the fundamental societal power involved in
tagging, social bookmarking and RSS feeds. It was interesting when Wayne pointed out the organic quality to these notions, in particular, how humans naturally figure out fads by mere communication. For example, by simply utilizing an email application, internet fads exist and spread like wildfire. A video on YouTube called
Interfad illustrates this perfectly. It is a compilation some of the many internet fads and jokes, many of which I recognized, shared and accepted as entertainment made by ‘ordinary’ people all over the world.
Apart from entertaining videos or animations, these fads often involve more serious communal efforts such as experts combining their intelects to create a larger intelligence. For instance, Wayne and a group of 5 other experts from the Alzheimer’s Society built their own internet, creating a newsfeed pulling important articles about the disease. In general, there is an enormous appreciation of anything that is time-saving, immediate and non-authoritative. Dynamic websites and web tools allow people to create, share and learn, all in real-time.
This creation of content has been important for years – in an article posted in 2000,
usability expert, Jakob Nielsen noticed the next phase of the internet: “To take the Internet to the next level, users must begin posting their own material rather than simply consuming content or distributing copyrighted material. Unfortunately most people are poor writers and even worse at authoring other media. Solutions include structured creation, selection-based media, and teaching content creation in schools.” So currently we are at an influx of these creation tools – blogs, RRS feed capabilities, even sharing design creations in virtual worlds such as
Second Life. As Wayne stated, we have moved from learning what we shouldn’t do with the web and now we are learning what we can do with the web.
I was introduced to
Second Life, the 3D virtual world built and owned by over 3 million residents from all over the world. Their aim combines a number of things: allowing you to "explore a boundless world of surprise and adventure, create anything you can imagine, connect with new and exciting people and compete for fame, fortune or victory.”
It is interesting that the company embraces sharing content and open source standards so much so that they have recently announced the availability of their client source code. They invite the world to help create the back-end of this virtual world: “releasing the source now is our next invitation to the world to help build this global space for communication, business, and entertainment. We are eager to work with the community and businesses to further our vision of our space”.
(Second Life Blog)Wayne's presentation was incredibly informative and anticipates the future of the internet (and other communcation mediums) as a dynamic tool to
“listen and speak, share and create” .